P&K Research on LinkedIn: P&K Research is excited to be part of the American Association of Candy… (2024)

Food trends for 2024 indicate continued consumer interest in less processed foods and sustainable nutrition alternatives.Companies that wish to target consumers that embrace a “clean eating” lifestyle may benefit from a new tool to select research participants in their product development research. The recently developed Teruel Orthorexia Scale (TOS) shows promise as a way to identify those consumers most interested in healthy eating.See https://lnkd.in/eDSy8yBu for a recently published study by P&K’s Jennifer Brodock, conducted at Penn State University, showing TOS norms among a large sample of North American physically active adults.

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Plant-based foods, especially plant-based meat alternatives, have been struggling to achieve broad consumer acceptance.Taste and texture remain significant barriers for plant-based meat.In a recent study published in the journal Appetite, even repeated consumption of plant-based meat alternatives did not improve liking.That study also pointed out the complexity of testing plant-based meat.Consumer liking varied substantially depending on the meal recipe.Then there is the question of whether manufacturers are on the right track trying to make plant-based products taste like the animal protein alternatives.This may not be what all consumers are looking for.The right product development research, among the right consumer target, is required to give products in the category a chance to succeed.For P&K’s thoughts on how and with whom to conduct such research, please read more, below.#plantbasedfood #meatalternatives #sensoryscience #consumerinsights #foodandbeverageindustry #productdevelopment https://lnkd.in/ggH4JEMk

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Looking back and looking ahead:The recent Pangborn conference provided many opportunities for learning, exploring common interests, renewing connections and forging new ones. Thank you to all who expressed interest in P&K Research by visiting our booth and attending our presentations.We look forward to staying in touch.We have captured some of our reflections on the scientific program and invite you to reach out to continue the conversation on the most exciting new research opportunities ahead.#sensoryscience #consumerinsights #Pangborn2023

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We’re having a wonderful time at Pangborn in Nantes, France, exploring the city, learning, and spending quality time with colleagues and clients. If you are here, come find the P&K staff and say “bonjour!” Don’t forget, we’ll be giving away a pair of Apple AirPods Max on Thursday to one of the lucky folks that registered at our booth. It’s not too late to stop by and register!

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The P&K Team is heading to the Pangborn Symposium! We are presenting Tuesday (12:00pm) on : "From Preference Mapping to Machine Learning" and Wednesday (Poster Session 2) on: "Re-Thinking Product Success Hurdles." And come relax at our booth!Patti Wojnicz Sydney Kroll Nicole Danek Kristine Wilke Mary Schraidt Katie Kroll George E. Brown II Richard Popper#sensoryscience #consumerinsights #Pangborn2023

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Do Consumers Trust Your Brand?P&K is proud to be presenting at the IFT First Conference in Chicago next week.If you are attending, please join our session on Tuesday, July 18 at 3:30pm CST to hear Patti Wojnicz speak about consumer research techniques that measure consumer trust in your brand and products. Also, connect with us at the IFT Sensory & Consumer Sciences Division Social on Monday night, July 17, where you can enter for a chance to win a Yeti Cooler and Tumblers donated by us!#IFTfirst #sensoryscience #brandidentity #consumerinsights #consumergoods #productdevelopment #foodandbeverage #foodtechnology

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