Who Makes Genesis Cars? Everything To Know About The Luxury Brand (2024)

If you've been in the market for a luxury car or a luxurious SUV lately, you'll have heard all the buzz about the Genesis brand. It's relatively new, and its models come in at prices that are very competitive compared to European rivals. The way it popped up almost out of nowhere and become a juggernaut of the luxury car market isn't too different from how Lexus appeared in the '90s. Those Lexus comparisons tend to happen very frequently, for a reason you'll soon find out!

If you've never encountered a Genesis before, you'll likely have a lot of questions about them. Who owns Genesis? What models does it sell? Where are the Genesis cars made? Perhaps most importantly of all, though, is Genesis actually a good brand? Those are all questions that we'll give you an answer for here.

Who Owns Genesis?

Who Makes Genesis Cars? Everything To Know About The Luxury Brand (1)

Genesis is owned by the Hyundai Motor Company. It was originally the name of a luxury sedan sold under the Hyundai brand, but a decision was made to spin Genesis off into its own entity in 2015. Hyundai claimed that one of the reasons for making Genesis its own brand was that customers actually wanted it, as well as the Genesis sedan being a consistently good seller. The first all-new Genesis to be announced to the public was the G90 sedan, which was intended to be the successor to the Hyundai Equus.

Genesis's US launch came in 2016, and the brand launched in Europe in 2021. Genesis becoming its own luxury brand is reminiscent of what Toyota did with Lexus in many ways. In many markets, the Hyundai and Kia brands that the Hyundai Motor Company both owns are often considered as not being 'luxurious' enough for a proper luxury car. With this in mind, it just makes a lot of sense to create a completely new brand with a much more luxurious image. It worked for Toyota, after all!

There is some confusion at times over who owns the Genesis brand, as Chrysler once had a project called Project Genesis. This was Chrysler's attempt to streamline its business, trimming down the number of products it sold and the dealers it sold them through. Apart from the coincidence with the name, Chrysler's Project Genesis and the Hyundai Motor Company's Genesis brand have absolutely no connection with each other.

RELATED: The Genesis GV80 Coupe Concept Proves Koreans Have Mastered Car Design

What Cars Does Genesis Sell?

Who Makes Genesis Cars? Everything To Know About The Luxury Brand (2)

Genesis currently sells 8 different models. Its longest-running model is the G80 sedan, which was the direct replacement for the original Hyundai Genesis. The G80 can be had with either an internal combustion engine (in petrol or diesel form) or as an EV. The other sedan models Genesis sells are the G70, which shares a platform with the Kia Stinger, and the G90. There's also a shooting brake version of the G70, but it's only sold in Europe. The rest of Genesis's models are crossovers. The smallest crossover it sells is the GV60, a fully-electric model that shares a platform with the Hyundai Ioinq 5 and Kia EV6. The GV70 is the brand's mid-sized option, while the GV80 is its full-sized model. Like the G80, the GV70 can also be ordered with electric or internal combustion power.

As you can see, Genesis makes a pretty wide variety of different models! This includes multiple fully-electric options, something that'll only become a bigger part of the brand in the future. The only models it doesn't make at the moment are a sports car or a hatchback. But, Genesis has made sports car concepts before, so it's not unlikely that a Genesis sports car could pop up in the future.

RELATED: Why Genesis Refuses To Give Up On Sedans Amidst The SUV Domination

Where Are Genesis Cars Made?

Who Makes Genesis Cars? Everything To Know About The Luxury Brand (3)

Genesis makes its cars in very few different locations. All the company's models are produced at the Hyundai Motor Company's main plant in Ulsan, South Korea. Some GV70s are produced at Hyundai's plant in Montgomery, Alabama, which is currently the only place outside of South Korea where Genesis cars are built. Some G80s and G90s were produced at Avotor's plant in Kaliningrad, Russia, but this stopped after the first generation of both cars. It's unlikely to start back up there again either, due to the ever-lingering sanctions against Russia over the invasion of Ukraine.

If you live in the US, and you want to buy a car that's domestically made, the only Genesis model that fits that currently is the GV70. Otherwise, you'll be buying a car that was made entirely in South Korea. If you want a nice, luxury car, but want to buy one that was made in the USA, you might be better off buying a Cadillac or one of the various European models that make their US-market cars in America, such as BMW. Lexus also builds American market ESs in the US. If you don't want an SUV, but you want the value for money you get from a Japanese luxury brand, the Lexus is probably a better choice.

RELATED: Why The 2024 Genesis Electrified G80 Is A Great Family Luxury Sedan

Is Genesis A Good Brand?

Who Makes Genesis Cars? Everything To Know About The Luxury Brand (4)

Generally, the answer seems to be yes. The Hyundai Motor Company already had a very good reputation for making solid, reliable cars before the Genesis brand came along. The original Hyundai Genesis sedan also had a reputation for being a great quality product that was better value for money than its European rivals. Journalists have praised the current Genesis models for having excellent fit and finish, good ride and handling, and a high level of standard equipment.

There have been some reports, however, that Genesis cars haven't been as reliable as people hoped they would be. According to Consumer Reports, the 2019 model year of the Genesis G70 had very poor reliability, with problems mainly around the engine and transmission areas. The G80 seems to have fared better though, with Consumer Reports giving the 2021 model year a 4 out of 5 for reliability after giving the 2017 model year a very poor score.

All in all, Genesis seems to be a good luxury brand and one that's definitely worth considering. It seems that the models with big reliability issues tend to be early ones, and cars made after 2019 tend to be very reliable. Whatever happens, you'll be getting a car with the quality you'd expect from a luxury product.

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Who Makes Genesis Cars? Everything To Know About The Luxury Brand (2024)


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